Yi-Yun (Athena) Chu is a Ph.D. student in Information Systems at Heinz College, Carnegie Mellon University. Prior to Ph.D., she obtained a dual Bachelor’s degree in Advertising and International Business from National Chengchi University (NCCU) and a Master’s degree in Management of Information Systems and Digital Innovation from the London School of Economics and Political Science (LSE).

Research Interests

Her research lies at the intersection of technology, business, and policy, with a focus on the economics of information systems and consumer behavior on online platforms. By leveraging economic and machine learning methods, she analyzes large-scale, multimodal data to provide insights into regulatory impacts on consumer behavior, explore how technology is transforming educational delivery and credentialing for students and workers, and inform strategies to drive improvements in platform design that contribute to the broader societal benefits of digital transformation.

Methodology

• Causal Inference
• Econometrics
• Machine Learning
• Natural Language Processing
• Multimodal Video Analytics

Work Experience & Professional Services

• Netflix, June - Aug, 2024
  Research Scientist Intern, Consumer Insight
• Organizer of IS Student Presentations Over the Cloud (ISPOC) Seminar, 2023
• Reviewer: ICIS (2023, 2024), CIST (2024), PACIS (2024)

Awards

• CMU Presidential Fellowship, 2021-Present
• CMU Graduate Student Assembly/Provost Conference Funding, 2022