Research
Digital Credentials and Multimodal Machine Learning
From Views to Value: A Multimodal Analysis of Video Engagement and Learning Outcomes in Online Education
Yi-Yun Chu, Pedro Ferreira, Mi Zhou, and Michael D. Smith
Scheduled to present at Statistical Challenges in Electronic Commerce Research 2025Multimodal Video Learning in Online Education: Managing Cognitive Load Patterns using Guided Attention Graphs
Yi-Yun Chu, Zhe Deng, Wen Wang, and Pedro Ferreira
Preliminary Result presented at Statistical Challenges in Electronic Commerce Research 2024, Informs Annual Meeting 2024
Scheduled to present at Statistical Challenges in Electronic Commerce Research 2025Yelp Me If You Can: Rethinking Occupational Licensing through Online Reputation Systems
Yi-Yun Chu, Uttara M. Ananthakrishnan, and Michael D. Smith
Presented at Statistical Challenges in Electronic Commerce Research 2024, Yale AIML 2024
Scheduled to present at Biz AI 2025 (UTD), ISMS Marketing Science Conference 2025
Platform Strategy and Media Economics
Data-Driven Auditing of Black-Box AI Systems: An Application to Political Campaigns
Yi-Yun Chu, Uttara M. Ananthakrishnan, Ramayya Krishnan, and Ananya Sen
[SSRN] [Code]
Scheduled to present at Statistical Challenges in Electronic Commerce Research 2025Thematic and Emotional Congruency in TV Advertising: A Multi-Modal Analysis of Engagement and Demand
Yi-Yun Chu, Liye Ma, Uttara M. Ananthakrishnan, and Michael D. Smith
Scheduled to present at ISMS Marketing Science Conference 2025Blurred Lines: The Differential Impact of High-Quality and Low-Quality Piracy on Box Office Revenues
Yi-Yun Chu, Brett Danaher, and Michael D. Smith
Under 1st round Major Revision at Journal of Management Information Systems
Presented at Statistical Challenges in Electronic Commerce Research 2023